Eight voices, one language: the flexible design of VITAMIN P.

As diverse as a fruit salad, this collaboration between eight partners from the printing and media industry is coming together for the Print Digital Convention 2026 in Düsseldorf, where we will be presenting ourselves as VITAMIN P at the joint stand M1/M2/M4.

As unique as the strengths of dmsDIGITAL, Fiery, FKS, Impressed, ITA Systeme, Konica Minolta, Obility and our own from WirbelWild can be combined, and whilst we can shine together with this at our trade fair stand, the development of the stand’s design is, as expected, a demanding task. As WirbelWild, we are responsible for the concept and design of our joint stand. This presented us with the major task of developing a corporate design that reflects all eight companies whilst simultaneously conveying the theme of our joint project: fitness, freshness and power.

This presented a particular challenge: the corporate design had to be robust enough to remain recognisable even when individual elements were adapted to highlight the strengths of each partner.

In the post below, we break down the individual design elements and explain how we developed a flexible design for TEAM P that allows for variations and adaptations without losing its key identifying features, as well as the thought processes we followed in doing so.

The logo: from a printing dot to a vitamin

The framework provided by the choice of the name VITAMIN P for our trade fair presence, and the conceptual direction that this defined, really got the creative work on the other design aspects off to a flying start. With our corporate design, we are aiming for a fresh, modern and lively look. As the most striking element of the corporate design, the logo is intended to immediately convey this vision.

The logo for VITAMIN P consists of a circle enclosing the letter “P”, and its shape is reminiscent of a vitamin tablet. Before we settled on the round version, we also considered hexagonal or octagonal shapes, as well as stylised vitamin capsules into which the “P” or the brand name would be incorporated. A round logo blends harmoniously into the wider design, in which fruit is a key element (more on this below). Furthermore, the shape also fits perfectly into the “print” theme; after all, the “circle” can just as easily represent a grid point. The interplay between vitamin boost, print and communication was consistently taken into account in every detail of our campaign.

A red bar extending from the left-hand side of the logo runs through our branded products, forming a flexible stylistic element that provides a design framework whilst ensuring brand recognition. It is used in the logo and in main headings.

Colours and papers: citrus fruits as inspiration

The choice of colours as the project progressed was quite clear. A glance at the vitamin drink shelf in the supermarket and an online image search for vitamins confirmed our initial preference: citrus colours, ranging from bright yellow to the deep ruby red of a ripe grapefruit, were the only right choice for our corporate design! We subsequently chose the colour of the grapefruit as the main colour for our campaign, and the fruit also plays the leading role in the visual design.

As experts in printing, we naturally have to consider the choice of paper right from the start. So we made sure that our chosen colour scheme, based on grapefruit, would pair perfectly with Antalis’ Olin Colours paper range. By matching the colours to the Olin range, we can use the coloured papers themselves rather than printing on paper in our corporate colours.

Against the matt background of the Olin papers, rich colour variations are used in text, lines and the colouring of images. The colour combinations always consist of a colour from the Olin Colours range (as paper or in print) and a richer shade of the same hue.

Visual language: a harmonious blend

As mentioned above, citrus fruits determined our choice of colours and formed the basis of the entire visual language. Due to its high recognition value, the grapefruit motif became the key visual. Other sliced fruits find their natural place in the diverse range of print products. The fruity motifs, as well as the other design elements of VITAMIN P, are presented in a coarse, clearly visible dot grid. The grid acts as a design element that visually links the products and creates a clear connection to the printing industry.

Using this flexible design element, we visually harmonised the diversity of our team: The photographs and graphics of the individual companies thus harmonise with the brand imagery of VITAMIN P, which was essential given the eight distinct corporate designs, inconsistent visual styles, colours, typefaces and logos, which, when placed side by side, offered no sense of unity whatsoever.

Choosing a font: style and readability

To round off the consistent visual identity, we have chosen two typeface families that meet our design requirements. The decorative display typeface Balboa Plus (Fill), used in headings and short, concise text elements, provides a visual highlight, whilst the Source Sans typeface (and Source Serif for subheadings) ensures the readability of the body text. Combining classic typefaces with contemporary proportions has often proved to be a winning formula in type selection; this is no different for VITAMIN P. The all-caps styling of the logo also gives the brand a confident feel.

Our conclusion

Developing a corporate identity that enables eight different companies to present a unified image, whilst at the same time conveying their individual strengths through variations in its implementation, was a challenge we were happy to take on. The development of the corporate identity was by no means the end of the preparations for our joint trade fair appearance as TEAM P. We’ll explain our approach to product development in our next blog post.