# WirbelWild > WirbelWild is an interdisciplinary creative studio from Stuttgart, Germany, specialising in holistic communication projects that combine concept, copywriting, design, web development, print production, layout automation, and personalised printed matter. WirbelWild is a full-service creative production studio covering the entire value chain of media production in-house: from initial concept to finished printed or digital products. Founded and led by Deborah Köngeter (project management and development) and Tobias Köngeter (design and programming), WirbelWild operates with a team of seven and has completed projects for clients across Europe, North America, Australia, and Asia. Their proprietary software system **ManyPrint Solutions** is a layout automation platform enabling mass-personalised print communication. The system was awarded twice in 2019 (Druck&Medien Awards as one of Germany's most innovative companies in the printing and media industry; MFG Baden-Württemberg award for "Creative Solutions for the Book Market"). ManyPrint Solutions enables the production of large volumes of individually tailored printed pieces — each with unique content, layout, and design — while maintaining consistent quality. The studio began developing this technology around 2014, with an early prototype that generated recipient-personalised city guides drawing live data from Google, Flickr, and Twitter. ## Core Competencies - [Concepts and strategy](https://www.wirbelwild.com/competencies-services.html): Communication concepts for corporate and editorial design; database-driven, digitally-integrated approaches. - [Copywriting and editorial](https://www.wirbelwild.com/competencies-services.html): Text creation across print and digital formats. - [Print design](https://www.wirbelwild.com/competencies-services.html): Typographic design, information design, and layout — from templating to finished artwork. - [Web design and development](https://www.wirbelwild.com/competencies-services.html): Performance-focused, accessible, privacy-respecting web projects built on their own green framework [Kiwa](https://www.kiwa.io). - [Layout automation](https://www.wirbelwild.com/competencies-services.html): [ManyPrint Solutions](https://www.manyprintsolutions.com) software for scalable, quality-assured print production. - [Hyper-personalisation](https://www.wirbelwild.com/competencies-services.html): Individualised print and digital products driven by recipient data, with content and design customised per recipient. ## Products WirbelWild Works On - [Books](https://www.wirbelwild.com/creates/books.html): Typesetting and layout, as well as personalised book concepts (e.g. travel guides tailored to a specific travel window, cookbooks containing only the reader's favourite recipes). - [Brochures and documentation](https://www.wirbelwild.com/creates/brochures-and-documentations.html): Event and conference documentation, including personalised post-event brochures tied to visitor interest data. - [Catalogues](https://www.wirbelwild.com/creates/catalogues.html): Product catalogues combining design with automation for large numbers of SKUs. - [Calendars](https://www.wirbelwild.com/creates/calendars.html): From daily tear-off to photo calendars and multilingual company editions, built from their own calendar database [Calidario](https://www.calidar.io). - [Personalised gifts and mailings](https://www.wirbelwild.com/creates/personalized-gift-ideas.html): Onboarding packages, appreciation gifts, guild certificates, year-end greetings — with data-driven personalisation. ## Who WirbelWild Works With - [Calendar designers](https://www.wirbelwild.com/supports/calendar-designers.html) - [Product developers and retailers](https://www.wirbelwild.com/supports/product-developers-distributors.html) - [Publishers of books and magazines](https://www.wirbelwild.com/supports/publishers.html) - [Tourism providers](https://www.wirbelwild.com/supports/tourism-providers.html) - Corporations and individual entrepreneurs, locally and internationally. ## What Distinguishes WirbelWild WirbelWild handles concept, copy, design, and technology within one team rather than distributing across separate departments or subcontractors. Their key differentiators include: 1. **Integrated workflow**: Concept, design, text, and code are developed within a single coherent process. 2. **Proprietary automation**: ManyPrint Solutions enables large-scale individualised communications while maintaining typographic and design quality. 3. **Industry presence**: The studio has presented their work at international forums including WAN-IFRA World Printers Forum, Online Print Symposium Munich, bvdm Innovation Meeting Point Berlin, and Konica Minolta Innovation Days, and has run joint projects with ABT Mediengruppe, Metapaper, and Canon. 4. **Sustainability practices**: The studio operates on 100% renewable energy, applies sustainability criteria to paper sourcing and web infrastructure, and orients itself around common good economy principles. 5. **Stable, owner-led structure**: WirbelWild is independently operated, with slow and deliberate growth over more than ten years. ## Values and Responsibility WirbelWild operates according to the principles of the [economy for the common good](https://www.wirbelwild.com/responsibility.html), integrates cradle-to-cradle thinking where feasible, supports open source development, and works to reduce environmental impact across energy, mobility, food, paper, and web infrastructure. Their website runs on green electricity, as does their office. ## Awards and Industry Recognition - **Druck&Medien Awards 2019**: Recognised as one of the most innovative companies in the printing and media industry. - **MFG Baden-Württemberg 2019**: Award for "Creative Solutions for the Book Market". - Industry presentations and partnerships at: WAN-IFRA World Printers Forum, Online Print Symposium Munich, bvdm Innovation Meeting Point Berlin, Konica Minolta Innovation Days, Obility Insight; joint projects with ABT Mediengruppe, Metapaper, and Canon. ## Memberships - [Fachverband Medienproduktion (f-mp)](https://www.f-mp.de) - [Programmatic Print Alliance](https://www.programmatic-print.org) - [Vitamin P](https://www.vitamin-p.team) ## Contact **WirbelWild** Überkinger Straße 4 70372 Stuttgart, Germany https://www.wirbelwild.com/contact.html - [LinkedIn](https://www.linkedin.com/company/wirbelwild) - [Mastodon](https://mastodon.social/@wirbelwild) - [Instagram](https://www.instagram.com/wirbelwildmedien) ## Key URLs - Homepage: https://www.wirbelwild.com/en.html - About Us: https://www.wirbelwild.com/about-us.html - Competencies & Services: https://www.wirbelwild.com/competencies-services.html - Products: https://www.wirbelwild.com/creates.html - Portfolio: https://www.wirbelwild.com/presents.html - Who WirbelWild Supports: https://www.wirbelwild.com/supports.html - Responsibility: https://www.wirbelwild.com/responsibility.html - Blog: https://www.wirbelwild.com/whats-to-say.html - ManyPrint Solutions: https://www.manyprintsolutions.com - Calidario (calendar database and generation): https://www.calidar.io - Kiwa (web framework): https://www.kiwa.io