Owner and Managing Partner ~ Project Management and Product Development
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Deborah is a career changer who has entered the media industry; even in her previous role in urban planning, she always focused on the interrelationships between people and their environment, as well as sustainability issues. That is why these topics are also central to her approach to project selection and product development at WirbelWild. In this way, she ensures that products treat their recipients with respect, authentically represent their creators, and respect the foundations of our way of life.
These issues also play a role when developing personalised products tailored to people’s needs and requirements, which she considers to be effective both in light of an ever-increasing flood of information and for reasons of environmental sustainability. It is important to her that the automation used for this purpose is not associated with mechanical indifference, but — quite the contrary — enables a focus on sophisticated and authentic concepts.
